Michael Haenlein is Professor of Marketing at the business school ESCP Europe and Scientific Co-Director of the ESCP Europe Research Center on Big Data. Established in 1819, ESCP Europe is the world's oldest business school and has educated generations of leaders and entrepreneurs with campuses in Germany (Berlin), UK (London), Spain (Madrid), France (Paris), Italy (Turin) and Poland (Warsaw). Michael is based on the Paris campus.
His research interest and expertise deal with the subjects of customer relationship management (CRM), marketing research and social media. In particular, he analyzes the relationship between social networks and customer profitability and more broadly the concepts of social CRM, Word-of-Mouth (WoM) and customer social value. He also works on the best methods to manage unprofitable customers and divest undesirable client relationships. Furthermore, Michael is doing research in quantitative marketing research, particularly structural equation modelling and agent-based modelling, and has co-authored several articles in the area of social media.
Professor Haenlein has published in journals such as the Journal of Marketing, International Journal of Research in Marketing (IJRM), European Management Journal and Business Horizons and counts among the top 75 most cited marketing academics worldwide, based on Google Scholar. He is the most cited researcher in the field of "Word-of-Mouth", among the top three in the field of "Customer Relationship Management" and among the top ten in the field of "Social Influence".
He is an Area Editor at the Journal of Marketing, a Senior Editor at the International Journal of Research in Marketing and an Associate Editor at the Journal of Management Analytics. From 2012 to 2015 Michael was the Editor-in-Chief of the European Management Journal.
As a consultant, he has worked with a large number of international companies in a variety of industry sectors such as telecommunications, financial services, technology and private equity.
He holds a PhD from the WHU, Otto Beisheim School of Management (2004) and a Habilitation from the Pantheon-Sorbonne University (2013).